This is the first large-scale commercial complex erected in the surrounding of the Asian Games Village, and is still one of the ten largest shopping arcades in Beijing. Bei Chen Shopping Centre has a gross floor area of over 30,000 square metres and a shopping space of 15,000 square metres. Amid the increasingly intense competition in the commercial sector, Bei Chen Shopping Centre takes a proactive role in conducting market research and analysis and adjusting its operation strategy in a timely manner. The product mix and brands portfolio are revised regularly to satisfy shoppers’needs due to increase in living standards. Owing to its commitment to "total shopper satisfaction", the shopping centre has earned a good reputation and stable patronage from shoppers. Bei Chen Shopping Centre held a leading position in terms of sales and profitability among shopping centres in Beijing, for a number of years. 　　　　　　　　　　　　　　　　　

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